As its title suggests, below you can find Tyler Durden’s stream of consciousness (which you can find in Issue 3 of Fight Club 2) comprising 16 bullet-points.
Don’t worry not being able understand the last two, as they are given out of context in this list. Simply put, the last two are related to the guerilla marketing efforts by Chuck Palahniuk.
1. We live in an age with no central creed. A world without a unifying vision.
2. The technology we currently use to communicate with unprecedented ease-it is already beginning to shape rather than merely deliver our messages. Currently, this technology refuses to recognize certain words. Soon it will refuse to record or transmit those words. Soon after, technology will replace our words with language it deems an improvement. As the written word goes, so will go speech and thought.
3. Without expression through other avenues, impulses will find release through violent, destructive acts.
4. Future social engineering will be instantly and easily instituted through communication technology. Our crimes will report themselves. Each crime will serve as its own confession.
5. At that point all messages will become the same message. Nothing new will ever be said. Power will become fixed in society.
6. A leader will emerge because no one wants to live as his or her own master. Everyone wishes for a mentor, a stern accounting which will hold us to a higher standard than any of us dare to hold ourselves. For left to our own reasonable aspirations, we will evolve to fulfill the paltry dreams of a child. The tepid dreams instilled within us by those already in power. Our ideal leader will push us beyond our own timid goals. That leader will drive each person to attain a power of his or her own.
7. People consist of those who hold back, day after day, waiting for the perfect idea to execute-to risk devoting their time and energy to depicting. Versus those who are always ready and watching for the next opportunity to develop their skill at communicating with others. The first group might eventually find that perfect idea, but when the opportunity arrives their skills will be weak, forgotten, or never acquired. For those who wait, their perfect idea will die unborn.
8. Inspiration comes to those who show themselves ready to act upon it. The people who daily use every invitation to express, to communicate-they will become lightning rods which both attract ideas and conduct them for useful purpose.
9. Self-expression has become our largest consumable commodity: greeting cards, flowers, jewelry, music, all gifts. A dozen heavily marketed events dictate when we exchange these symbols and when we express predetermined emotions. A host of products are always waiting to demonstrate our love, gratitude, congratulations, sympathy, best wishes. Always justifiable purchases. Failure to exchange symbols accordingly constitutes an antisocial act.
10. Thus power lies in expressing what others no longer have the ability to express. Greater than monetary power, the fully expressed, skillful communicator will not be limited to the forms of expression available in the marketplace.The skillful communicator must bring to public attention until-now-unrecognized feelings, shared by many but voiced by none. Such an artist will articulate the hearts of people and become their voice.
11. Nerve plays as large a role as skill in creativity. Nerve and awareness both. The suppressed deny their feelings, or fear expressing them, or lack the skills to do so. Therefore all three of those traits must the creative person cultivate: awareness, nerve, and skill.
12. With the skill to organize and present ideas-with such effectiveness that they occur fully intact in the minds of others-with that skill comes the ability to conceive of increasingly greater ideas and to also transmit those in a way that makes them useful and appealing.
13. No idea will be yours unless it visits you first. No idea you initially see on television will be your idea. No idea you discover in a film will be yours.
14. Only the most unrefined sources will yield the raw material for new ideas. You must train yourself as someone ready to record.You must trust your own judgment to keep or discard. Be able to retrieve fragments if they relate to some new detail of information. Identify patterns, even though their elements might occur years apart. Piece together these fragments until they convey an unmistakable message.
15. Fight Club is the battle of the fully expressed person, Tyler, against the fully suppressed Sebastian. How you are in executing this homework assignment predicts how you perform in life. Will you be someone who merely consumes the narrative or someone who actively expands and participates in it? Do you express yourself fully and effectively, or do you purchase a surrogate means of expression made by some machine, a commoditized gesture which reduces your most intimate human interactions to empty rituals?
16. The creators applaud those people whose work you see in this section.They are the ones who boldly seize this opportunity to practice and prove their ability.
Tyler Durden, signing off